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Branding engineLive

Your entire brand identity, generated from who you actually are.

This is the engine that writes your source of truth, the Brand Persona and Brand Kit every other engine reads.

The Brand Kit board in Repic Studio, demo brand data
Real product, demo brand data.
The Brand Persona

25 fields, six groups, saved and scored independently.

Update one thing, and only what depends on it changes. A taste of each group:

Who you're forWhat they struggle withWhere they spend time…a sample, never all 25 at once.
The Brand Kit

Regenerate one module or all of them. Say “keep the logo” and it's kept.

Palette

Seeded from your logo, tuned to your persona.

Typography

A display + body pairing that matches your voice.

Logo direction

Wordmark and mark directions you can iterate on.

Strategy

Positioning, voice rules and content pillars.

Board & visual assets

A living board of on-brand assets, statuses included.

Canva integration

Open any asset in Canva, edit, and it round-trips back.

Your kit stays the source of truth, Canva edits sync back into the board instead of forking it.

Kit assetCanva
On-brand by default

Every other engine reads what this one writes.

Most AI tools make you re-explain yourself every time. Branding is different: it writes the Persona and Kit fields the rest of Repic reads, the same chips you'll see filled in on every engine:

Tone: writesPalette: writesTypography: writesAudience: writesVoice rules: writes
What does it take as input?

One short brief to start, then your Brand Persona as it deepens. Upload a logo and the palette is seeded from it.

What are the statuses?

Every kit module carries an honest status, up to date, low confidence, or needs input, the same conventions you see across Repic.

Is my work saved?

Every run is saved to your Studio history, versions and kits included, so you can preview old directions and switch your live kit.

Early access

Start with the engine that starts everything.

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